LA RIBERA IMPULSA 4.0 is a program of innovation, social, integral, participatory and dynamic of the PATER (Territorial Pact for the Occupation in the Ribera) that, through the use of the new technologies and of the digitalization, pretends to improve the labor insertion of the people and favor the innovation and the digital entrepreneurship in the companies. This program started the 31 of March of 2017 and that at hours of now continues in march.

This project, financed in its totality by the LABORA, started with the diffusion and presentation of the same through meetings of work with the social agents (AEDLs) of the different municipalities of the Ribera del Xúquer, and with the directors of the spaces LABORA located inside of the territory of intervention. The objective of these meetings is to give to know the project and establish a line of collaboration.

For to promote the business digitalization, the program counts with a service of formation and advising for the pymes and autónomos of the comarca of the Ribera de Xúquer with the finalidad d´augmentar the visibility and competitiveness through the digital transformation and the implementation of the new technologies.

From the 1 of April of 2021 until the 31 of March of 2022 was started the VI edition of the Program La Ribera Impulsa (EMPACE 2021/24/26).

Main specific objectives:

✔ Improve the professional and personal self-knowledge of the participants.

✔ Acquire and apply the adequate tools for the active search of work.

✔ Support to the team and promote the collaborative work through digital tools

✔ Know the resources and the market of work of the comarca.

✔ Acquire information about regulated formation and professional formation for the occupation.

✔ Sensitize about the importance and the necessity of incorporate the business digitalization in the associative fabric of the comarca

✔ Promote the *networking and the collaboration between companies and autónomos

✔ Form in digital marketing to the companies and commerces.

✔ Diagnose and analyze the digital situation of each company participating.

✔ Take advantage of the business associations for to promote the business networks at the same time that is potentiated the social and business participation.

✔ Put in value the primary sector promoting between the population the occupation in this sector, in special the agriculture and agri-food

✔ Adapt the profiles to the necessities of the companies since that lack qualification in profiles of the primary sector.

✔ Professionalize the primary sector and of the tourism, that would give impulse to the generational relief.

✔ Innovation in the agriculture: agro-digitalization improving the management of the tools of digitalization so much of the companies as of the unemployed.

✔ Training in basic transversal competences: to work the “attitudes” besides of the “aptitudes”.

✔ Bet for the sustainability in all the economic sectors.

✔ Promote new businesses and the inclusive economic growth with solidary initiatives, strategic cooperation and of synergies with emergent sectors that to cause of the Covid 19 have developed.