In the area of Marketing several types of interventions are carried out:

● Group. Training sessions:
– Presential or online training with topics related to digital marketing.
– Specific training for the shops of the *marketplace of the Ribera de Júcar about how to sell online their products.
– Specific trainings by sectoral thematic.

● Individual. Personalized advising for the companies in the use of digital tools. *Mentoring.

● Collaborative. Public-private with relevant associations. Promotion of *coworking-public spaces in the region and/or *webinars.

The training sessions constitute a real meeting point for the companies of the localities of the Ribera de *Xúquqer. Likewise awareness days are carried out about what digital marketing can do for the good running of their businesses, and it is through the part of questions and answers and of the later *networking where experiences are shared and that serve to strengthen the relationships of the own participants.
It is also about creating a digital ecosystem that integrates resources and actions that allow to spread any message by the company (information, promotions, offers, ads…) to achieve a more effective communication than traditional marketing. In this sense the website or Internet presence in the social networks of any company will have to be the central element where all the traffic of people is directed. Also a pilot and experimental project of workshops and training focused on sectoral marketing and applied to a group of companies that are part of a homogeneous sector has been launched. Each sector has its own trends and competitive characteristics and in this way their specific sectoral needs are satisfied.
In this program can participate any company and shop located in the Ribera de Júcar that wants to improve its online presence.